How Can I Incline A Crib

The 15-M and the 22-M, discussed in Katz



The School of Journalism at the University of Castilla-La Mancha sponsors the conclusion of a university summer course which analyze the results of recent local and regional elections. The Carmelite Convent of Cuenca will host the next 20 and 21 June interventions renowned sociologists and political scientists, as well as the views of representatives of each of the three main parties (PP, PSOE and IU). There will also be the testimony of journalists from both Castilian-La Mancha, privileged witnesses of the regional battle between Maria Dolores and Jose Maria Cospedal Barreda. Surely, the citizens' movement 15-M and its demands for "real democracy " peep in presentations and discussions during the seminar. The

syllabus, which is valid for 1 ECTS, is reproduced below. More information about registration on the website of the summer courses at the University of Castilla-La Mancha .

June 20, 2011

09.30 h. Documentation delivery

10.00 h. Presentation

10.30 h. "Participation. The role of media in political life "
D. VICTOR WHITE SAMPEDRO
Professor of Public Opinion URJC

12.00 h. "Internet and Democracy"
D. Joaquin Martin CUBAS
Professor of Political Science at the UV

16.30 h. "Messages and campaigns: the rise of video politics"
D. JORDI PÉREZ Llavador
Professor of Public Opinion in the CH-CEU

18.00 h. Round table "The election campaign strategies and objectives"
Moderator:
D. LUIS ANGEL LOPEZ VILLAVERDE
Participants: Directors of campaign
PSOE, PP and IU

June 21, 2011 10.00 am

"The reasons for voting"
D. FERMÍN BOUZA ÁLVAREZ
Catedrático de Sociología de la UCM

11,30 h. “La predicción del voto: las encuestas”
D. ANTONIO ALAMINOS CHICA
Catedrático de Sociología de la UA

13,00 h. “Las claves del éxito electoral”
D. ANTONIO LAGUNA PLATERO
Profesor Titular de Periodismo de la UCLM

16,30 h. “La fuerza de la emoción o la vuelta al populismo. Las tendencias de la comunicación política del siglo XXI”
D. ANTONIO GUTIÉRREZ RUBÍ
Asesor de Comunicación y profesor de distintas universidades

18,00 h. Mesa redonda “La incidencia de los medios communication in the election results "
Moderator:
D. ANTONIO LAGUNA PLATERO
Participants: Directors
regional media

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Do Harness Have An Expiry Dat

Basin: word of mouth and new social media go hand in hand



Elihu Katz, sociologist Paul Lazarsfeld disciple who last visited March Segovia to participate in the symposium "Transnational Connections " of IE University, was among the first to emphasize the limited impact of media on the masses, the impact would be screened by community opinion leaders, true guides between their political lobbyists. At a time (years 50) in which the power of the media embracing thought, Katz and Lazarsfeld drew attention to the old 'word of mouth'.

As suggested by Katz in a recent interview Gabriela Cardoza, a second year Bachelor of Communication at the University of Segovia, the recent social revolutions in the Middle East shows that word of mouth opinion leaders can increase social impact through the media like Facebook or Twitter 2.0: "Social media is a mobilizing force. Word of mouth and new media are now together. Have been strengthened while the mainstream media have been weakened. " In the interview

Katz addresses two of his main contributions to communication studies: the 'two-step flow' (in collaboration with his mentor Lazarsfeld) and 'media events', he studied with Daniel Dayan.

hear from one of its protagonists anecdotes about the history of communication research is a privilege, a great little nuance: Katz is judge and jury and, therefore, from a journalistic point of view, source concerned. His famous book Katz, Personal Influence (1955) marked a before and after in the history of research on social media. His theory that the media were not as influential as he believed that sociology lost for a time his interest in studying the impact of mass media in . The Lang of Chicago (Gladys and Kurt ), whose careers were devoted to study the massive influence, could not believe the unprecedented success of the book. Interestingly, Katz and Lazarsfeld's emphasis on the word of mouth has become remarkably relevant in the era of the 'social networking sites. "

Jeff Pooley, professor at Muhlenberg College in Pennsylvania, devoted his doctoral dissertation at Columbia to dismantle myths and legends related with the history of communication research. Recently returned to print, in collaboration with David Park, a collection of essays critically analyzing the reasons of the agendas of communication scholars.

myths, myths are. Good to know.

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