This party, with a different proposal for a society accustomed to a conservative right, causing a stir with this campaign, as no one had proposed legalizing drugs is still a sensitive issue that impacts many people.
slogan "Break the chain of violence and corruption, legalize drugs."
This slogan is contradictory because the violence and corruption are always associated with drugs and here he manages to to end this so I do not know the answer to this campaign can have on Mexican. The slogan puts us in a situation of violence and social disorder in the right way of criticism of the way conventional rule, and gives solutions firm and strong with a proposal impenetrable, just think differently, think free is attractive to young people who are looking to be different from other people.
Silvia Irabia Ad Model.
This ad is modeled after a woman named Silvia Irabia better known as "the goat" was a reality show, famous for Televisa called Big Brother, it represents a vague image of a woman in full, would only be used to draw public attention male or morbidity by scandals involving the "actress"
Purpose of the ad.
Invites us to think differently than they were doing years ago with all governments that have imposed. To believe that if we handle problems in a different way we can defeat crime.
Regulating the problem with laws and open minds in order to manage these social conditions.
color psychology.
The announcement is the most pervasive and colors used in advertising strong black and red for emphasis, in the elegance mixed with strength, to create in the viewer an image of responsibility, integrity, and a little white to denote purity and transparency. Conclusion
staff.
Mexico is not prepared for a life drugs, since this requires education and responsibility, not to fall into excess, and loss of personal goals, what is needed is a training structure in youth with better strategies.
By: Ana Karina Rios Paredes, Eduardo Santana Rios, FES-Aragón-UNAM
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