Editor: Periódico Reforma
Author: Periódico Reforma
Hermeneutic Analysis
· denotation
see a spectacular rectangular having a blanket of white, where in the foreground reads the phrase "first privileges. After Mexico. The first words first and Privileges are capitalized and in red the first three letters that read "PRI" At the end of the spectacular way of signing the logo of the political party PAN.
· CONNOTATION
The show is an advertisement in the context of election campaigns that take place on July 5, 2009 where the National Action Party seeks to get the most voters to the Congress.
The spectacular background color is white which is part of the institutional image of the party, also the white color is a color alone strong as it implies purity, truth, certainty, but most of optimism in times where there is violence.
In the center of this spectacular one reads the phrase "mere their PRI PRI leges. After Mexico. That is part of the campaign carried out by the PAN in response to the PRI's electoral campaign where the slogan is "We do know Ruling", it is noteworthy aspects that attract people's attention first word their privileges on each one PRI begin with the letters in red that hint of color using the most powerful Institutional Revolutionary Party, and with capital letters so people more easily associated with meaning and the intention of the sentence.
the end of the cartel is seen as a sign the logo of the National Action Party, who to this message directly answer the attacks of the opposition to the progress of the Government in power.
• Title
The poster campaign is part of the action that the National Action Party, but it is far from announcing an electoral project, just a way to publicly answer questions from other parties over its actions since coming to power in 2006.
semiotic analysis will take the example of the political posters of the top to make it semiotic analysis and delve beyond the simple message that denotes.
This is a political sign by the National Action Party against the Institutional Revolutionary Party, which denotes in this lineup is the interests of the party (PRI), has many signs, but if you have keywords that may connote important messages that can be a concept at the receiver. To begin the PRI
manages a slogan that says "Mexico First, First You" in how we see are the initials of the party, but in this lineup so we can appreciate the opposite, since they are red, denotes love this color, but if you see one side connotative, we see that red is the color of fire and blood, so it is associated with danger. It has a very high visibility, so often used in important notices, prohibitions and calls for caution.
addition we see that to further enhance the acronym of the party they put in capital letters and with a slightly larger size, in addition to the slogan that manages the PAN in this poster is "First their privileges. After Mexico, "the opposite of the slogan that manages the PRI, already mentioned.
Another thing that stressed even more the position to manage the PAN PRI is the acronym of PRI are at the beginning of each word in the first statement, which handles positions and benefits or privileges.
The only signs we found on this poster are those of the PAN political party, with its emblematic color with a white background that connotes purity and loyalty.
Made by: Diana E. Morales Arias, Emmanuel Moreno Alberto Carrillo, Juan Pablo Rivas Castorena, Daniel Sánchez Hernández Ramírez Christian Cano, Muñoz García Solorio
Michael Irving Karen
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