· Colors
The poster is based mainly in red and black. Red represents strength and determination, besides being a very visible color, and black represents for its part, elegance, formality and authority. Together these colors are very attractive to the receiver and produce a strong effect, which makes the public feel confident.
The white if not leading in this advertisement, becomes very important because the actress has this color in their clothing. White shows purity and safety, plus it has a positive connotation and represents a successful start.
· Image
Irabia
Silvia is the image of the PSD campaign to legalize drugs. Silvia, better known as "the goat", is an actress and that left the reality show big brother. It has a great influence on the public, it is known by all ages because of television programs where he has worked as well as being a great visual appeal to men.
·
Slogan The slogan handled in this campaign, "break the chain of violence and corruption" is a clear statement to the drug and the government's endless struggle against drug cartels. This aims to make the public aware that the application for that in Mexico there is less corruption and death is the legalization of drugs, because by law, would solve the big problem that Mexico has with the drug.
The slogan League
much corruption and violence, which gives us the vision behind this problem is due to the current government, as corruption is only given by an authority which results in short, a poor country governed. The PSD seen in its slogan, a determination to eliminate the big problem in Mexico.
· posters
The poster shows determination, strength and safety. The slogan can be seen the proposal and set aside his disqualification against the current government in a very subtle, a double-edged sword, in addition to managing an actress who is known for all ages and colors with a very high level of visual appeal and comfortable for the public in general against the current government.
Realizdo by: Roberto Hernández Galván, Obed Rosas Gamez, Raymond Meneses Serna, Zamarrón Israel Vargas, Vargas Godinez Aabye
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